Pechanga casino events lam concert11/24/2023 Morongo has been working to add Asian language programming and it’s not uncommon to see at least one Asian language show on the calendar a month, said Simon Farmer, executive director of marketing for Morongo. The resort does about 20 shows per year, including Spanish, Armenian and Asian language ones. Morongo Casino, Resort & Spa has taken note of its audience’s demographics. “You have a burgeoning immigrant entrepreneurial community,” she said. Xóchitl Chávez, an assistant professor in the music department at UC Riverside who has a marketing background, said she has noticed a large amount of Spanish and Asian language programming taking place at the casinos and that may be because of the shifting demographics within the region.
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